Knots About Pretzels
DISCOVER
OVERVIEW
Knots About Pretzels is a first mover in its home country, and with its growing demand and diversification into the event space in mind, I set out to completely redesign and reimagine the customer experience from initial interest to receiving the product. To achieve this, I incorporated several major components which addressed the needs of our target audience.
ROLE
Product designer
Product strategy, User Experience Researcher & Designer, Interaction, Visual Design, Prototyping, and Testing.
My Mission
Who are my users?
My users include Food enthusiasts, Healthy eaters, Busy parents, The working class, and Event Planners. To conduct my research I Interviewed 4 people who formed my main User personas for about 20 minutes and later tested my prototype with a total of 15 people, which included them.
What was my challenge?
The current method of ordering and enquiring about events was very strenuous and lacked a lot of information which was necessary to make informed decisions
What did I think I will find out?
What information our users would like when making food decisions.
How the ordering process can be made more effective and straightforward.
What was my objective?
Making the ordering process much more informative and straightforward.
Designing a one-stop shop for everything Knots About Pretzels, from ordering a pretzel, to enquiring about large events.
Interview Questions
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How do you feel about the current ordering process?
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What are the 3 most important things to you when trying to order food?
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What are the top 3 things that frustrate you when trying to order food?
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Do you struggle with technology?
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Have you ever ordered food through an app?
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How do you feel about using an app for ordering food?
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Is information about ingredients important to you when ordering food?
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Based on your aforementioned 3 most important and 3 most frustrating things mentioned earlier what is non-negotiable for you when using an app to order food?
User Research Insights
Users would prefer an app to the current method of ordering
Users would like to be able to get updates and track their orders
Users would like to have information on the ingredients in their food
Users would like the ordering process to be simple
IDEATE
Brainstorming
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Information Architecture
DESIGN
Wireframes
Pick-up order
confirmation
Pretzel sliders
Combo's & Deals
Basket
Checkout
Delivery order
confirmation
Events & Catering
Account
Login
Register
Welcome
Notifications
Location
Home
Menu
Pretzel Menu
Pop-up product
Pretzel Sliders Menu
Drinks & Dips Menu
Product Page
Design Systems
COLOURS
Primary Colours
HEX #FEC700
HEX #000000
HEX #FFFFFF
Complimentary Colours
HEX #D12323
HEX #6A6A6A
HEX #01B248
TYPOGRAPHY
Typefaces
Spoodbrush two
Logo
Text Hierarchy
Oswald
Main Body
Oswald Extra Light
Oswald Regular
Oswald Bold
Oswald Light
Oswald Medium
Oswald Semi Bold
Prototype
TESTING
User Testing Insights
Top Commendations
Users like the layout of the Menu and home page, the layout allows for one-click access to segments on the app
Users like that the checkout page suggests other complimentary items
Users like that they can track their food preparation and delivery process easily.
Users like that they can make large orders and enquire about events on the app.
Changes I will Implement
Add an additional page linked from the combo & deals options, which displays the chosen option without going to checkout
Add a voucher page that displays only the vouchers and is linked to the voucher button at checkout
Add a card payment page for entering
consumers' card details.
Change the layout of the account page and add a heading on the page.
Revised Prototype
POV: Watch a customer order some food to be Picked-up
To have fun exploring more of my prototype click PLAY
Using the insights obtained from the User testing, changes were made to the initial high-fidelity prototype. Below are the additional pages which have been designed or redesigned to improve the overall customer experience.
OUTCOMES
Key Takeaways and Goals
I designed a consumer-centric mobile app which is a one-stop shop for Knots About Pretzels, which addresses the needs of the consumers obtained during User Research. Additionally, I revised specific areas of my design to address issues that came up during the User testing.
What next?
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I will continue to adapt my design to accommodate new consumer needs.
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I will continue to adopt features that will make the customer experience easier.
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I will create user metrics to measure the efficiency of the whole app and specific service areas of the app
User Goals
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Make the ordering process simple, easy and quick.
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Achieve Macro-conversions (account creation & event inquiry), to push customer loyalty through marketing and ultimately increase revenue.